Most testers I know love brain-teasers and mind games. I’m no exception (I just happen to be really crap at them). When news surfaced that the new Nine Inch Nails album ‘Year Zero’ had an alternate reality game (ARG) attached to it, I was initially skeptical. Probably some bullshit marketing hype for the emo fanboys to spend their pocket money on.
I didn’t bother looking into it too much initially, but after attending their recent concerts in Melbourne, I thought I’d check it out. Turns out that it’s less (overtly) about the marketing, and more about well, the album itself I suppose – anti-government resistance from 15 years in the future are sending back forbidden images and data to us here in the past.
Checkout ninwiki.com for what has been found so far. If you’re a fan of sleuthing out obscure references in texts and interpreting that to find hidden messages in things, then you’ll probably enjoy this. If you already enjoy Trent Reznor’s music, you’ll probably like it more.
In any case, I think it’s a great exercise to keep a tester’s mind sharp. I might throw it to my test team and see how they do.